We are very happy to announce that our new brand image is ready to shine.
To create our new image we wanted to maintain our essence:
The round and the red color represent life and our work, clinical analysis. The yellow of the sun and the blue of the sky symbolize the illusion.
The intersections of the circles represent teamwork and collaboration with our clients, leaving in the center a point that shows the precision that our work must have.
The shape of the logo recalls the Barcelona flower tile and is a symbol of our city and one of the processes of change that has had the most international projection “Modernism”.
At the same time, we have streamlined and modernized the circles compared to the old logo.
In addition, we wanted to be very concise and international with the words that are included in our logo, since we are a reference clinical #laboratory and #Barcelona is where we come from and a well renowned global brand.
We believe that in this way we become more global and recognizable at first glimpse, which will favor our international expansion and digital marketing initiatives.
In the same way, we wanted to maintain a modern font and a visible size on all digital platforms.